Max attendees per session: 10


This hands-on workshop will cover everything you need to build a strong author platform that will give you staying power in the constantly changing publishing landscape! In this class we will discuss each element needed to grow your brand from the ground up. We will cover topics such as pricing strategy, launch strategy, how to maximize read-through, how to make your backmatter shine, branding your author website, how to incorporate promotional material, and author taglines that will make you stand out. And that’s just the beginning! Whether you’re almost ready to publish or have a few books out but feel like you’re missing the mark, this class will help you build and maintain a cohesive author platform that will serve you well for years to come. And, unique to 2020, this Marketing Workshop will be held classroom-style with a 10-1 student-teacher ratio, with all the tools our instructor needs for an amazing workshop!



Please note that due to the volume of emails we send and receive, we are no longer emailing initial instructions for this workshop. All the information you need for this workshop is listed below!


You must be registered for this AUTHOR PLATFORM WORKSHOP before you proceed.


Dear Marketing: Author Platform Workshop 2020 Participants,


We are so excited to have you in this workshop! New this year, we are running our marketing workshops classroom-style with a 10:1 student-teacher ratio. This setup allows our instructor use of a projector and our attendees a desk-like space to follow along. PLEASE make a note of which session you have signed up for. (First Session: Noon-2:45pm, Second Session: 3:15-6pm.) You will be spending your workshop in a class with one highly qualified instructor and nine fellow attendees. Our instructor has asked that each attendee please read carefully over the requirements for this workshop to ensure its success.


Up to one week prior to the workshop (so the instructor has adequate time to prepare), attendees should email instructor any specific questions or concerns they want addressed during the workshop. (



Attendees should bring to the workshop, if at all possible:

  1. Laptop with internet access and adequate battery life.
  2. Notebook and pen as a backup.

Attendees should also be prepared to show their fellow attendees, if applicable:

  1. Their book cover image(s)
  2. Their website
  3. Their newsletter
  4. Any promotional materials they have, i.e. bookmarks, business cards, etc.

Digital images of the above are fine–actual physical items are not necessary. If attendees DO choose to bring in a physical item, one is enough, as it is just for reference.

If attendees are not yet published and/or do not yet have some of these items, this is TOTALLY FINE! We will be going over all of it, and it is not necessary to have any of this to do the workshop. The only requirement is a way to take notes/do the exercises.

This workshop will be very interactive, and will draw from a lot of examples (including those from attendees) as things are discussed. The instructor will also do exercises so attendees leave with the work started.

Instructor will email attendees a week before the conference with a link to a worksheet to be filled out during the workshop. This will allow attendees time to print a physical copy, if desired, as opposed to filling it out on their computer.

Being prepared with the above requirements and suggestions will ensure attendees get the most out of this workshop as well as allow the instructor to focus their time on key points.



March 5th, 2020        Last day to receive a refund for workshop cancellation.

April 30th, 2020         Attendees to be emailed worksheet to be printed for day of workshop.

May 7th, 2020            Day of Workshop.



When you arrive, check in at registration. From there, proceed to our Hobble Creek room marked Marketing: Building Your Author Platform from the Ground Up. If you’ve forgotten which room or marketing class, don’t worry, we’ll have that information for you at the registration desk. *All workshops will be located on the same floor as registration.


During the workshop, please remember to come prepared and to be respectful of each person’s time. These workshops are many people’s favorite day of the conference! If you’ve never been, prepare to have a great time, meet new friends, and get expert advice from one of our fantastic instructors.

A snack will be provided for all Thursday Workshop attendees from 2:45-3:15pm.


PLEASE  NOTE: If you have any questions in regard to this workshop, please double check that the answers aren’t in this welcome letter. If you still need help, please email, allowing up to 3 days for a response. Sometimes there can be a problem with an email server, and we don’t want you to miss your instructions! Last day to receive a refund for workshop cancellation is March 5th. If you find you must cancel after this day, kindly let us know so we can give your spot to someone on our waiting list, but note, we are not able to give refunds after March 5th, 2020.


The conference is going to be so wonderful, we can’t wait to share it with you!



Natalee Cooper

Thursday Workshop Coordinator