Marketing: A Thursday Workshop
THREE CHOICES FOR THIS WORKSHOP
a. Marketing: Newsletters
Description: This is one of the top ways to connect with your readers, although you don’t have to be published to get started! With a 4:1 student-teacher ratio, you’ll get one-on-one attention as you navigate this topic. Bring your laptop and come prepared to start up your newsletter, or to create a stronger selling sequence to the newsletter you already have. Increase your opens, clicks, and interactions with your readers. Set up your drip campaign through automation sequence and resend unopens. Create a friendly and interactive environment that will keep your readers buying your books. (And if some of that didn’t make sense to you, don’t worry! By the end of the workshop, it will.)
b. Marketing: Amazon Marketing Ads
Description: Are you indie published? Then you need to be creating Amazon ads through your KDP account. With a 4:1 student-teacher ratio, you’ll get one-on-one attention as you navigate this topic. Bring your laptop and be prepared to create ads for at least one of your indie books. Learn to write effective ad copy, set up daily spend limits, click bids, and compile keyword lists. Most importantly, you’ll learn how to assess an ad’s performance, and plan your strategy to launch your next book or to revitalize an older book. Requirements: This workshop is specifically for authors who are KDP published (or self-published on Amazon).
c. Marketing: Facebook Ads
Description: Every author, indie or traditional, can take advantage of the established marketing machine of Facebook. With a 4:1 student-teacher ratio, you’ll get one-on-one attention as you navigate this topic. Bring your laptop and be prepared to create your first Facebook ad campaign — or if you’ve already tried it, learn how to make more effective ads. Hear expert advice about targeted audience selection, how much text to include, the importance of word choice and the affect of different color schemes. Requirements: This workshop is for authors who already have a finished book they want to promote.