Marketing: A Thursday Workshop

You spoke, and we listened! New for 2019, we are excited to announce three different marketing tracks! With a 4:1 student-teacher ratio in each track, you’ll receive hands-on, step-by-step training by experienced instructors on how to get your book SEEN. At registration checkout, simply choose which MARKENTING TRACK is best for you!


(Please note that due to the volume of emails we send and receive, we are no longer emailing initial instructions for this workshop. All the information you need for this workshop is listed below! *You must be registered for one of the three Marketing Workshop Tracks before you proceed.)

Dear Marketing Workshop 2019 Participants,

We’re so excited to have you in this workshop! You will be spending your session (either first 12:00-2:45 or second 3:15-6:00) in a group with one highly qualified instructor and three fellow attendees in accordance with the track chosen at registration for this workshop–Newsletters, Amazon Ads, or Facebook Ads. Each track’s specific information is posted below! In order to ensure a successful workshop experience, please follow all instructions carefully and read to the end. (NOTE: Please fill out a survey for EVERY workshop session you signed up for per their respective Welcome Letter link.)


March 7th, 2019 Last day to receive a refund for workshop cancellation.

March 14th, 2019 General information due using the links below:

For Newsletters, click HERE.

For Amazon Ads, click HERE.

For Facebook Ads, click HERE.

April 4th, 2019      Instructor/Group assignments will be emailed.

May 9th, 2019 Day of Workshop.


Newsletters are one of the top ways to connect directly with your readers since no one but you makes the rules! In this workshop, you will create your newsletter, or upgrade your existing newsletter methods, for greater interaction with your readers. If you already have a newsletter, be prepared to create a stronger selling sequence. Increase your opens, clicks, and interactions with your readers. Set up your drip campaign through automation sequence and resending to unopens. Create a friendly and interactive environment that will keep your readers buying your books.

Requirements: You can be unpublished or published. Bring your laptop. Be prepared to set up a newsletter account through MailChimp, MailerLite, or another choice.


In this workshop, attendees will create Amazon Marketing Ads and submit them for approval. Attendees will also learn about bid rates, daily spending, compiling keywords, and writing ad copy. We will also discuss how to assess an ad’s performance and when to increase bid rates, or pause ads.

Requirements: Indie published writers (and/or traditionally published writers who have access to the Amazon KDP platform.) You must have a book for sale through the KDP platform on Amazon in order to create AMS ads. Bring your laptop and be prepared to create your Amazon ads!  


In this workshop, attendees will create Facebook Ads and submit them for approval! Attendees will learn how to tap into the world of creating Facebook Ads, how to target readers, how much daily spend to commit to, how to write ad copy that will get noticed, what type of images to select, and when to pause ads that aren’t performing.

Requirements: Published/Pre-order authors who have a Facebook Page. You must have a published book or book listed for pre-order, an author Facebook Page, and be willing to link Facebook Ads to a payment method. Bring your laptop and be prepared to create your Facebook ads!

WORKSHOP DAY INSTRUCTIONS: When you arrive, check in at registration. From there, proceed to the room marked MARKETING where you’ll find a table with your instructor’s name. If you’ve forgotten your instructor’s name, don’t worry, we’ll have that information for you. *All workshops will be located on same floor as registration.

During the workshop, please remember to be respectful of each person’s time. These workshops are many people’s favorite day of the conference! If you’ve never been, prepare to have a great time, meet new friends, and get expert advice from one of our fantastic instructors.

For those attending two workshops, a snack will be provided between sessions.

PLEASE  NOTE: If you do not receive information by our specified dates, please check your spam and other folders. If you haven’t heard from us, please email, allowing up to 3 days for a response. Sometimes there can be a problem with an email server, and we don’t want you to miss your instructions! Last day to receive a refund for workshop cancellation is March 7th. If you find you must cancel after this day, kindly let us know so we can give your spot to someone on our waiting list, but note, we are not able to give refunds after March 7th, 2019.

The conference is going to be so wonderful, and we can’t wait to share it with you!


Crystal Liechty and Natalee Cooper

Thursday Workshop Co-Chairs

Marketing Workshop Instructors

*Instructors will be assigned. We cannot accommodate instructor requests.

Amazon Ads

Victorine Lieske

Elana Johnson

Tamara Hart Heiner


Facebook Ads

Anne-Marie Meyer

Rebecca Rodes

Lindzee Armstrong



Andrea Pearson

Taryn Taylor

Kelly Parkinson